Target, Positioning, and Marketing Mix at Bmw

Target, Positioning, and Marketing Mix at BMW is one of the world’s biggest extravagance vehicle organizations and it is straightforward why. Not exclusively does this top notch auto brand have a high resale esteem, however solid brand faithfulness and a much greater overall revenue than mass-delivered vehicles (Holloway, 2002). This thusly empowers the superior creator to spend more on innovative work into the psyches of its objective market to improve, further developed vehicles with an incredible brand picture. BMW is a German car, cruiser and motor assembling organization, which possesses and delivers the Mini brand, and is the parent organization of Rolls-Royce Motor Cars. BMW is notable for its energetic, yet modern picture which has been developed since the 1970’s with many engine sports triumphs, and its BMW Group’s overall statement of purpose, â€Å"To be the best premium producer in the industry† (http://www. bmwgroup. com). Most of BMW’s achievement is ascribed to the advancement of a predictable promoting strategy, the ‘market niche’ methodology. The organization has assembled is brand on four guiding principle, which are innovation, quality, execution, and selectiveness, while BMW has customarily situated its image to be seen as the pioneer in execution (Arnold, n. d. ). Actually, the BMW gathering and all BMW models are about execution out and about and inside the plant wherein they are fabricated. The principal center advantages for BMW clients are dependability, toughness, and style. Individuals who purchase BMW are likewise paying for the designing and quality, not for breakdowns (Arnold, n. d. . Purchasers ordinarily expect certain characteristics in their vehicles when they buy at BMW. Brand relationship of German extravagance brands like BMW incorporate incredible, top notch, quick, pricy, lavish, tasteful, and smooth (Holloway, 2002). BMW proprietors as a rule buy since they realize they can depend on its strong foundation of top notch vehicles, and predominant execution, yet they additionally realize they are gettin g a vehicle that looks energetic, tasteful, and costly simultaneously. Innovation assumes an immense job in the distinction among BMW and its rivals. BMW has joined its boss quality item with that of innovation to improve BMW administration experience for its clients. Truth be told, research by Wanke, Bohner, and Jurkowitsch, (1997) recommend that BMW’s Augmented Reality has made the extension and broadens this present reality by adding virtual data to help BMW Service staff in their profoundly requesting specialized work. Utilizing enlarged reality, a BMW specialist gets extra three-dimensional data on the motor he/she is fixing. For instance, enlarged reality can be utilized to help in diagnosing and comprehending the shortcoming in and motor (Horatiu, 2009). Aside from the genuine condition, experts can see for all intents and purposes enlivened segments, the devices to be utilized and hear guidance on every one of the working strides through earphones incorporated inside the goggles (Horatiu, 2009). Next stands the selectiveness of BMW’s possible item and the ideas’ beginning think of. BMW now makes vehicles utilizing assets that would some way or another be squandered by effectively utilizing them. For example, the Landfill Gas-to-Energy Project at BMW used to decrease its dependence on flammable gas and better uses the beforehand undiscovered methane, which is a result of disintegrating junk and can effectsly affect air quality. By transforming this methane into vitality, the plant has decreased carbon dioxide emanations proportionate to expelling 61,000 autos from the U. S thruways every year (Arnold, n. d. ). Today, 63 percent of the plant’s all out vitality is gotten from landfill gas (Arnold, n. d. ). Not just that, this undertaking has three center advantages, it diminishes the measure of unsafe ozone depleting substances discharged into the air, permits BMW to utilize a squandered vitality source by changing the methane gas delivered from the close by Palmetto Landfill into power to warm for the plant, and it sets aside a great deal of cash for the organization in general (Arnold, n. . ). BMW is currently the primary auto organization on the planet to utilize efficient power vitality to fuel its artistic creation office. Moreover, since its commencement, the venture has been extended to use landfill gas to fuel 23 broiler burners in the paint shops at BMW and gracefully roundabout warmth to thes e territories (Arnold, n. d. ). Likewise, advertisers have characterized BMW items as strength products since they have an exceptional trademark or brand distinguishing proof for which an adequate number of purchasers are happy to put forth a unique buying attempt (Kotler and Keller, 2009). Shoppers who buy BMW’s are happy to put forth an admirable attempt and travel a remote place to get one. Truth be told, BMW is an item that remains over the rest requiring next to no if any correlation with different brands as purchasers definitely know precisely what they are searching for when looking for this specific sort of vehicle (Holloway, 2002). In this manner buyers that buy BMW’s are speculation purchasers and frequently have upscale buying propensities. Furthermore, it is this explanation that BMW, in contrast to numerous different advertisers, has quit accentuating socioeconomics, for example, focusing on clients dependent on age and pay, and tarted focusing on dependent on outlook and way of life. BMW advertisers comprehend that their clients are worried about status, thus this is the thing that they concentrate on. When promoting BMW advertisers have concentrated on the points of interest of the BWM and accentuation are frequently positioned on the way th at BMW is persistently dealing with its vehicles execution quality through time, and examination (Boudette, 2005). It reliably endeavors to improve its items and for quite a long time has delivered significant yields and pieces of the overall industry for this very explanation. Preferably, BMW’s situating has been kept up over such a significant stretch of time on the grounds that the organization has and builds up a unimaginable upper hand. As far as value, BMW’s mid-run vehicles start around $29,400 up to the most esteemed and extravagant vehicles estimated around $130,000 (Boudette, 2005). Moreover, every new BMW is secured by a constrained guarantee for surrenders in materials or workmanship for the initial four years or 50,000 miles, whichever starts things out. BMW additionally offers a rust insurance program for 2006 and fresher models, which gives a 12-year restricted rust puncturing assurance without mileage constraints (http://www. bmwgroup. com). Extra frill and administrations offered by BMW incorporate iDrive, Real Time Traffic Information, BMW Roadside Assistance, and BMW help even more reasons why shoppers pick BMW. iDrive joins BMW vehicles’ with correspondences, route and amusement capacities permitting proprietors to cause calls, to tune in to music, plot courses and discover spots to stop en route, with only one controller all simultaneously. Continuous Traffic brings proprietors down shorter and quicker courses, keeping them from stalling out in rush hour gridlock. It recognizes car crashes and postponements progressively and constantly refreshes the administration 24 hours per day, 7 days per week, while littler markets report just during ordinary driving hours (http://www. bmwgroup. com). BMW Roadside Assistance is an element most BMW proprietors find ameliorating in such a case that they are voyaging and get a level, come up short on gas, or need a tow BMW will send somebody out quickly to help regardless of where the client is found. BMW proprietors are shrouded in each of the 50 states, in Canada and Puerto Rico, regardless of whether another person is driving the vehicle. These administrations are offered 24 hours, 365 days per year, at no extra expense, and with no mileage limitations (http://www. bmwgroup. com). BMW help, then again, fills in as a feeling that all is well with the world, and is there for BMW customer’s wellbeing. It is an advantageous help that includes true serenity for BMW proprietors, and is appropriately prepared in 2007 and later models. BMW help is a piece of the Ultimate Service at BMW, and is incorporated at no extra expense for as long as 4 years. This administration associates proprietors to a reaction pro that can help with nearly everything, from a crisis circumstance to headings and traffic data by only a press of a catch (http://www. bmwgroup. com). At BMW circulation is about the utilization of reliable norms of value, security, and procedures at all areas. They ensure overall premium items made by BMW Group just as the cautious utilization of assets being the core value behind all creation and arranging. Its living structure is the thing that empowers it to respond deftly to client requests and market necessities and conditions all through the world (Ludwig, n. ). This is the reason they have such adaptability in models, just as their capacity to manufacture extra quantities of specific models in different plants, if important. BMW gives its purchasers precisely what they need fabricating models with alternatives redid to fit the individual buyer (Ludwig, n. d). Therefore, the company’s vendors keep not many vehi cles on the part. Rather, BMW offers personal showrooms where clients can see vehicles and spot orders with singular custom alternatives that they select (Ludwig, n. d). After the vehicle has been chosen and the client has picked their individual custom highlights, BMW guides its assembling plant to create the vehicle and convey it inside only days. Strategically, with regards to BMW and the channel of data, it implies utilizing CRM to reinforce correspondences with its vendors and make it as simple as workable for possible clients to get all the purchaser data they need (Ludwig, n. d). BMW bunch additionally utilizes web based business techniques as a way to investigate the market for successful business. The gathering presented a requesting framework in 1998 which gives vendors the alternative of indicating clients their ideal vehicle on the screen and affirming the conveyance date on the spot. Using this framework, the time period when the vehicle can be buil

Are actors and professional athletes paid too much Essay - 1

Are entertainers and expert competitors paid excessively - Essay Example Maybe the life of fabulousness experienced by such people doesn't do a lot to scatter this contention. Among competitors revered as far as installments incorporate Arnold Schwarzenegger; a previous muscle head later turned on-screen character and a legislative leader of California. Arnold, who is better known for his jobs in Conan the Barbarian and the Terminator and the Expendables, is reputed to be among those that are generously compensated in the business. Is intriguing that he has lived in the two sides of the acting and competitor employments. Others incorporate Dwayne â€Å"the rock† Johnson, who rose to notoriety as an expert grappler with WWE. As indicated by the Hollywood Reporter Magazine, entertainers, for example, Robert Downey Jr. what's more, Sandra Bullock top the rundown with regards to installments. Downey Jr’s $ 75 million exudes from his 7 percent cut in Iron Man # and an incredible $12 million from HTC underwriting bargain. In any case, before we broil on-screen characters and entertainers because of their pay rates, we should realize that there is by all accounts some separation among the huge stars and those not considered as large stars. â€Å"When you a major star, you get generously compensated, with the center being cut out,† one top operator remarked on the Hollywood Reporter magazine. To such an extent that, Leornardo DiCaprio earned $25 million for the hit film The Wolf of Wall Street with co-star Jonah Hill just overseeing $600000. What’s more is that DiCaprio even got designated for an Oscar in view of his â€Å"troubles.† As indicated by Hollywood Life, The Big Bang Theory Fans are â€Å"outraged† over the multi-million arrangement lead on-screen characters Jim Parsons, Kaley Cuoco-Sweeting, and Johnny Galecki have marked with CBC. What’s entertaining is that one would ordinarily assume that fans would be excited by the news that their preferred sitcom on-screen characters would pack more. â€Å"Prior to the announced new arrangement, every entertainer was gaining $350000. The trio has now significantly increased their checks having marked on for three

Finding Great Macaulay Honors College Essay Samples

Finding Great Macaulay Honors College Essay SamplesMacaulay honors college essay samples are very easy to find online. There are many resources that contain great essays. These sources usually offer an essay sample for different grades and topics. It is a good idea to pick one of these samples and use it to help you with your next college essay.You can use your own words to write a great essay for the Macaulay Honors College essay samples. You do not have to follow a particular style or format. The only rules you need to follow are the rules of grammar and punctuation. Use the word you instead of them, and when the word you appear in a sentence, always put a period before it. Keep the paragraphs brief and straightforward.Use the sentences in a sentence. Follow each paragraph with a new one. The purpose of the first paragraph is to get you on the right track. The second paragraph will show you how to go about completing your writing.You should read your essay several times over. Take notes as you go through it. Also, save copies of all the different versions of your essay. This way, if any of the essay samples is not to your liking, you can take one back and rewrite it.You will have to sit down and write the final draft of your essay. Use the samples as a reference to write the text of your final essay. Review it several times, and make sure you are happy with it. Only when you are completely satisfied should you send it in. This is because mistakes will often show up in the final version of your essay.When you are looking for a great college essay, you will find that you can get it from many different places. There are many websites that offer samples of essays that you can use. Others will help you write your own version of the essay. You may even get advice on specific points of the essay.Choose a sample that interests you and follow it step by step. Then, use it as a resource to help you write your own essay. You will be surprised at how easily you can write a great college essay. Use the examples as a guide to help you figure out the steps to write your own. As long as you follow the rules, you should be able to write a great essay.Using a variety of different sources, you should be able to write a great college essay. Once you have your essay completed, submit it in its entirety. Remember to use the samples as a resource, but do not forget that you are the author of your essay.

Escape to the Land of China in the Middle of Downtown...

It is a season of change as one chapter at Portland State closes and another begins. Spring is an opportunity to renew our body and mind - a REAWAKENING. Escape to the faraway land of China, in the middle of Downtown Portland as Lan Su Chinese Garden sheds the cold and gray of winter to â€Å"drink in the fragrance† of spring with Lan Su in Bloom beginning April 1. April and May will be filled with sight and scents of special lush floral arrangements and unique plant displays. There will also be plant walks with Lan Su’s horticulture staff and talks by a variety of plant and garden experts. â€Å"Walled in a unique micro climate we are a bit warmer and protected, plants tend to bloom earlier in the spring - they wake up!† said Glin Varco, Lan Su’s Director of Horticulture. Featured are four of China’s most auspicious and culturally significant plants: rhododendrons, camellias, peonies and magnolias. These will be displayed as prize-winning cuts and talked about by several master gardeners during the Plant Talk Series. The first of a series of eight talks as part of Lan Su in Bloom will be given by Varco. This talk will focus on the 1000 year history of many plants at Lan Su that were originally planted due to their significance as symbols and how those plants have been used as botanical motifs throughout the arts in China. A Chinese plum, Prunus mume, blossoms in the cold of late winter and early spring. It is a classic Asian aesthetic of five petals. â€Å"It manages in theShow MoreRelatedProject Mgmt296381 Words   |  1186 Pagesarticles on matrix management, product development, and project partnering. He has been honored with teaching awards from both the Oregon State University MBA program and the University of Oregon Executive MBA program. He has been a member of the Portland, Oregon, chapter of the Project Management Institute since 1984. In 1995 he worked as a Fulbright scholar with faculty at the Krakow Academy of Economics on modernizing Polish business education. In 2005 he was a visiting professor at Chulalongkorn

The Voice Of Reason By Arthur Miller s The Crucible

The Voice of Reason Arthur Miller’s The Crucible emphasizes different human flaws and their dangerous impact on Salem in 1692. By analyzing the effects of arrogance, blind faith, and guilt, Miller creates the dynamic character Reverend Hale. As Hale struggles with overcoming his own flaws, he transforms from a zealous man focused on gaining respect into the voice of reason amidst the chaos and corruption of the court. Throughout his character development, Hale challenges the authority figures of Salem as he becomes more skeptical, fights against his own Puritan ideals and accepts his role as a tragic figure. Upon being first introduced, Reverend Hale is described as a confident, ambitious man driven by motivation to impress others with his thorough knowledge of witchcraft. He considers himself to be an expert; a veritable beacon of intellectual light who will be able to cure Salem of its supernatural affliction. 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The Problem Of Eating Disorder Recovery - 3374 Words

Maria and Katy Campbell were 11-years-old when they overheard their father say to their mother, â€Å"Gosh, those girls are becoming young women, aren’t they? They’re getting hips.† Devastated by the seemingly normal remark a father would make of his preteen daughters, the twins made a pact that night to help each other â€Å"lose their hips†, and lose their hips they did. For the 22 years that would follow both women would advance their education to receive their doctorate degrees, and try to live somewhat normal lives- all while weighing less than 84 pounds and suffering in and out of eating disorder recovery clinics. At 33, both women are hopeful that they will someday recover; however, due to the societal misunderstanding that those with eating†¦show more content†¦Bulimia nervosa is an eating disorder distinguished by its psychological, physiological, developmental, and social components. The disorder is characterized by binge eating shortly followed by harmful compensatory behaviors, such as abuse of laxatives, diuretics or enemas, stimulants, vomiting, fasting, or excessive exercise. This is known as the â€Å"Binge-Purge Cycle†. Unlike anorexia nervosa, those with bulimia nervosa fall within a normal or slightly overweight weight range and usually perform their eating disordered behaviors in secret due to the severe feelings of shame and disgust which accompany the binge-purge cycle. Due to the intensity of the combined mental and physical assault bulimia has on the body, complications of bulimia can stay with a patient long after recovery is achieved. Such complications include, but are not limited to: Decaying tooth enamel (tooth rot) due to the stomach acid constantly eroding the protective layering on the teeth; those who have suffered from this eating disorder for more than seven years (the average time of recovery for those with bulimia nervosa) have a great likelihood of rupturing either their stomach o r

Qualitative research in study of leadership - MyAssignmenthelp.com

Question: Discuss about the Qualitative research in the study of leadership. Answer: Introduction The assignment helps in analyzing the different kind of ethical issues that has been faced by a respective company Apple Inc. The different ethical dilemmas have to be identified in such a manner with the implications of different theoretical concepts related to ethics. The different managerial ethics has to be identified in an effective manner to solve them effectually. The main aim and purpose of the assignment is to examine and critically analyze the different theoretical concepts that will influence the different managerial practices in Apple. The different techniques have to be analyzed by the leaders or the higher officials in the respective organization to solve such ethical issues. The structure of the assignment includes analysis of different ethical dilemmas that is faced by the respective company. The different theoretical concepts have to be used in such a manner that will help in influencing the managerial practices in Aldi. Lastly, the organizational decisions have to be analyzed critically that are ended ethically. Background of Apple Apple Inc is a multinational company of America that is famous for designing along with developing computer software systems. The different hardware equipments of the respective company are iPhone, iPad and Mac Line (Rushe, 2015). After Samsung, it is the second largest IT Company in the entire world. As Tim Cook took over the business of Apple who is the new CEO of 2012, he had faced with ethical dilemma with Chinese organization Foxconn. The workers of respective company endangered suicide as the means of defending their privileges along with working conditions (Windsor, 2016). Reports of Ethical Dilemma The article of Telegraph reported that more than 150 employees of Foxconn, threatened to commit mass suicide by leaping from roof due to the harsh working conditions of the company (Demirtas Akdogan, 2015). On the other hand, employees were convinced in an effective manner to call off threat and understand the different conditions. However, there were different risks that were involved in the situation of ethical dilemma, Tim Cook focused on different products and profit of the respective company (Rego, Sousa, Marques e Cunha, 2014). As there is huge amount of demand of the different products and services of Apple in the competitive market, it is essential for the company to fulfill the different requirements of the customers. Furthermore, the working hours were increased to a huge extent in order to deliver the different products and services and this affected the manufacturers in Foxconn, China (Collinson Tourish, 2015). There are different organizations in the country that have tendency of highlighting their progress that is in opposition to the different merits of Corporate Social Responsibility. The social economic considerations are essential in nature to be considered largely that oppose the financial crisis (Steiber Alnge, 2016). Furthermore, Apple is successful company that has different influences on matters over Foxconn. However, Cook has assured the company in achieving the standards of the CSR across the supply chain. The article that has been published in the year 2012 in the month of January noticed stillness of Apple Company and this highlighted the investigations in the New York Times (Sherif, Pitre Kamara, 2016). The situation of Foxconn did not change overnight, 15 employees who attempted suicide, and more than 15 died. The labor organizations complained of long working hours, low wages along with inhuman treatment as the different factors of the protest. It is essential for the different leaders to follow ethical practices in the organizations in order to understand the different requirements of the employees in the organization (Denning Dew, 2015). Apple Inc presented their annual report with the different financial analysis for first quarter of the financial quarter (Engelen, Gupta, Strenger Brettel, 2015). The figures helped in analyzing the expectations of the different stakeholders with forecasting the payment of dividends and forecasting of revenues (Renko, El Tarabishy, Carsrud, Brnnback, 2015). This kind of news helped in benefitting the shareholders of the respective company; however, it did not benefit the employees of the respective company. There were different dilemmas related to leadership and other unethical matters in such a manner that this created issues in the economic success of the company (Muenjohn Armstrong, 2015). The Apple Company gained financial success largely however there have been different issues in handling the handling the different ethical matters of the company along with employees. The welfare of the employees was not taken into consideration and the different negative influences that have been done by media influenced the perceptions of the respective company (Shapiro Stefkovich, 2016). The New York Times noted the respective organization working on different initiatives that helped in quelling pressure (Jensen Puri 2016). In regards to the particular issue, first time the company published the report on 158 suppliers who represents a major portion of the supply chain (Jiraporn, Jiraporn, Kitsabunnarat-Chatjuthamard Tong, 2016). The organization tried to become member of the labor legislations committee as this helped them in understanding the issues faced by the employees in the organization. The different challenges that have been faced by Foxconn helped Apple in understanding the different issues, tried to resolve such issues, and excelled in it (Mendenhall et al., 2017). Ethical Dilemma in Apple It was commendable in nature that Mr. Cook handled the matters in an effectual manner and quelled the challenges in a positive approach. The protest that has been done by the employees was aborted as well (Klenke, 2016). This kind of financial results helped them in excelling in different social matters rather than the financial matters. In this kind of grievances, the company should provide a chance to the employees to analyze the grievances in an effective manner (Ki, Kim Ledingham, 2015). This kind of weekly meetings would provide fair chance to the employees to air their different kind of issues. The team of managers will help in benefitting from different officials in meeting, and a last result that will be generated will be for the interest of the employees (Jia, Hall Zhu, 2015). Apple Inc claims that they have tried to improve the working conditions at Foxconn that has been done on the demand of employers. The association of the labor laws that is the nonprofit organization in United States has stated that the Apple Inc Company has tried in fulfilling the different needs of the employees in the organization. This helped them in improving the working conditions at Chengdu and Shenzhen that is known for selling different iPad and iPhone products. However, the story of employees in the organization is different in nature as they still complain the culture of work and the company is bothered about accomplishing the targets of the company (DInnocenzo, Mathieu Kukenberger 2016). Furthermore, the employees complain that the company does not motivate them in an effective manner. The workers in the respective company even complained about the long hours of working that did not help them to enjoy the different activities and other fun activities. The workers commented that their workplace is well equipped and there are good tennis courts, swimming pools, TVs along with interest clubs. However, the workers are not able to enjoy such facilities, as their working hours are tiring in nature and due to improper maintenance. It was reported that there was an activity wherein employees complain about Foxconn, as they never publish the different problems that is faced in factories (Northouse, 2015). The workers in the respective company even complained about ineffective medical facilities on premises and there were suicide scandal that had occurred that had injured more than 260 workers. Furthermore, it is seen that as Apple is a multinational company, it has huge responsibility towards the market along with customers. The business chains of the respective company Apple has been spread all across the world and they have gained loyalty and trust factor from the individuals. Therefore, it is seen that this is the sole responsibility of the company to understand the different requirements of the customers along with employees in delivering the responsibilities in an effective manner. The different business chains are spread across the entire world with high quality production and quality. The respective company needs to maintain high quality and standards of integrity and not only the motive of generating profit and revenues. The next section helps in understanding along with analy zing the theoretical concepts from the managerial ethics: Different Ethical Theories The different kind of ethical theories are helpful in nature despite the fact that judging the moral satisfied of the act. The two kind of ethical theories are Teleological and Deontological. These kinds of theories help in deriving conclusions that will be in respect to the kind of scenario under consideration. The teleological approach helps in focusing on the outcomes of the actions along with the importance. According to Jia, Hall and Zhu, (2015), Utilitarianism refers to the different ethical choices that will provide good benefits to bigger number of employees. In the particular perspective, one has the belief that the end will justify the means. For instance- it is fair to save the lives of thousands of individuals by killing one individual as the Utilitarianism concept helps in understanding that it is ethical in nature and this will benefit huge number of persons. In short, it can be analyzed and explained that act is performed in such a manner when the different utilities it is produced is high in nature performed by agents. According to Sherif et al., (2017), the deontological theory deals with duty of performing well for the entire society with proper intention and this is not justified with the means of consequences. In addition to good outcome, there is different kind of factors that helps in determining the proper rights of the particular action. These kinds of actions can be non-consequential in nature; however, it helps in increasing the principles of different individuals. In the present scenario, Apple has made different significant contribution in field of technological and the retail chains and this has large impact on the society. However, there have been different issues relating to the ethics in the respective company. Tim Cook performed the different functions for the company that is profitable in nature. However, this kind of performance affected the employees; however, they cared for the workers in the organization. This helped them in making such decisions and coming out from the ethica l dilemma in the future. The case is dealing with different kind of ethical issues and the respective author is dealing with different ethical approaches that are referred to as consequentiality, deontological approach, and virtue ethics. Two ethical approaches The particular case can be termed as deontological approach. The company Apple Inc took care of different working hours that are excessive in nature, child labor and issues related to safety issues with suppliers. On the other hand, with increasing exposure of media that is in regards to the ethical behavior, the respective organization is concerned about impact of negative publicity on different shares along with profits. The different audits and policies eventually were raised that included the working hours along with pressure on suppliers to accomplish the different objectives. According to Jensen and Puri (2016), the act has to be ethical in nature in order to create ethical relations. In the present case scenario, Apple Company was not ethical with the workers along with suppliers; however, there has been immediate relationship with them. The laborers from Asian countries were used in the respective company, as they were cheaper in nature. The major and ultimate goal and concern of the company was to not lose business by reducing the cost and meet the production targets within specified deadline. Sherif et al., commented that an act has to be universally acceptable in nature and in the recent study it has been that Apple Company discriminated the own company and supplier employees. It has even reported that involvement of the suppliers in the child labor issues and it can be commented that act of Apple Inc is not accepted universally. Therefore, it can be inferred that management of Apple Company maintained the theory of utilitarianism; however, they failed in implementation of the deontological approach. The entire profit -making motive of the respective company is dependent on the different workers. The CEO of the company has to be concerned relating to the health and level of satisfaction of the employees and if it is not followed then the company will create issues on the brand image. When the company is following consequentiality approach, the situation will be in control, as the CEO of the company requires being more inclined towards the satisfaction of the requirements of the employees in the company. When the employees are satisfied with the needs, the productivity will increase and this will reduce the absenteeism among the employees. However, when there is low satisfaction of the needs of the employees, it will increase the absenteeism and willingness to perform the tasks. This kind of dilemma in the ethics is not good and this will affect the reputation of the company in a negative manner. According to Chen, Eberly, Chiang, Farh and Cheng (2014), with such kind of treatment to the workers will not lead to sustainable development and if there is no such change in the behavior of Foxconn towards the employees, there will be increase in the media attention. The consumers of the company are concerned relating to social behavior of company and not the profit-making motive. Furthermore, the consumers realize the work of manufacturers at cost of their own life that has increased value than the different strategies prepared by them. It is quite essential in nature that Apple Company will lose the valuable clients and there will be no such sustainable development of the company relating to the managerial system. According to Jensen and Puri (2016), the system of management at Foxconn is machinelike and not sustainable in nature. The main motive of Foxconn is to make machine as the central power as this is vital in their business. The company believes that strong leadership is essential in nature, as this will make the policies precise and accurate in nature. Ho et al., (2016) analyzed those views of Foxconn wherein they feel leadership has to be decisive and there is ethical issues and dilemma related to it as well. Chen, Eberly, Chiang, Farh and Cheng (2014) suggested that in order to overcome such issues in the company they must adopt post bureaucracy that involved shared responsibility. This includes trust between the managers and workers and there will be empowerment. The entire concept underlies the whole responsibility instead of the hierarchy and it is suggested that the organization has to be morally superior in nature to the different employees. The different ethical dilemma has been analyzed in the article that helped in analyzing the issues and solves the issues with proper implementation of different strategies. The work that is performed by Tim Cook was commendable in nature as this helped in understanding the different priorities and solves the issues in an effective manner. Ki, Kim and Ledingham (2015) agrees with the views of Ho, Li, Tam and Tong (2016) and they feel that this strategy will help in understanding requirements of the employees. The workers of the organization have to be trained that they can perform multiple tasks and handle different issues in an effective manner. The workers are well protected under labor law of China and the ID cards and the company duly signs other contracts (Weinzimmer Esken, 2016). The different kind of requests from family members is not granted and this kind of behavior is not universally acceptable. Such actions can create ethical dilemma that is faced by Apple Company. Chatterji and Toffel, (2016) commented that construct has to be made of three different components that include capacity to trust the individuals, perception of intentions and competence. The different ethics related to the workplace are of same kind of route. If the organization follows different code of ethics and conducts, such kind of ethics has to be implemented by the leader in an effective manner. When the company faces such issues and they fail to adopt such strategies, this will be affecting the company in a negative manner (Chan, Pun Selden 2013). A good and effective leader needs to analyze the issues by exhibition of the ethical behavior in a powerful manner. Ethics refer to the different virtues along with motives of the individuals along with moral development that will affect the choices of the leaders. The leaders of the different organizations require understanding the different ethical behavior in an effective manner. The best leader lives daily life and exhibit th e different values accordance to actions and styles and this will help in building trust. Conclusion The entire essay has helped in analyzing the organization from multi perspective view that helped in concluding that Foxconn is good at increasing the input along with profit and this helped them in generating products. In relation with the different allegations from the workers and ethical dilemmas, it can be concluded that organization has treated the different employees as slave and do not provide them with the rights they deserve. According to the theory of scientific and administrative management along with bureaucracy, Foxconn has managed the different workers as this helped them in maximizing profit. The different progress has been highlighted in nature that helped them in generation of the Corporate Social Responsibility in an effective manner. Therefore, it is the incidence of pressure on CEO of the company wherein he was new to the respective field tried his best in ensuring well being of individuals in the company. However, he failed in generating success to the company and this failed to maintain ethics in the business. The business world needs to analyze proper decision-making capabilities that will help in overall development of the team. The leader of the respective company needs to focus on the entire development and satisfaction of the different employees. The entire essay has used domination and machine metaphor in order to develop view on the management of the company about different workers. The author has discussed theoretical concepts in the ethics that is administrative in nature. Furthermore, there has been critical analysis of the theoretical concepts influenced the different managerial practices by performing through literature review and supported the different arguments. 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